Adding subtitles to videos in Google Drive Therefore, if you hope to expand viewership and reach a wider audience, subtitles make it easier for those who don’t speak English to follow along.ġ. Adding subtitles ensures your content is accessible for people who are deaf or hard of hearing, so it’s just plain polite to ensure they’re available.Īdditionally, it’s worth noting that most YouTube views come from linguistically diverse countries outside of America. Subtitles make your videos accessible to all.Īs of 2022, more than 1.5 billion people are estimated to have some form of hearing loss. Adding subtitles to your videos allows people in any environment to follow along without the need for sound, resulting in increased engagement from your viewers. There are even people who prefer reading subtitles to listening when they’re at home. They boost video engagement like crazy.ĭid you know that the vast majority of Facebook videos are watched on mute? It makes sense-think about all the people scrolling while they wait for appointments or stand in line at the grocery store. So by adding subtitles to your videos, you can “teach” search algorithms what your video is all about. Videos are one of the most searched-for types of content on the web, but here’s the thing-search engines like Google can’t exactly “watch” video content. Subtitles make your video search engine (SEO) friendly. Here are some other ways including high-quality, accurate subtitles can benefit you and your viewers. Video subtitles don’t just make your video look more professional (though that’s one of their many tremendous benefits).
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